ANNOTATION
Customer Transformation: Mission (Im)possible?
In his talk Helge will share process, insights and learnings from the development of a comprehensive roadmap for customer transformation at MSD. Drawing from extensive research, strategic connections, and priority mapping, he will explore how to navigate the external complexities of evolving customer needs with internal expertise, competencies, technology, data and culture. Attendees will gain an understanding of how to identify key priorities, make sense of intricate data, and create actionable strategies to enhance their own customer strategy.
Helge Tennø
Helge is a seasoned professional with over 15 years of experience as a founder and consultant specializing in Busienss Design and customer centricity. He just finished after five years at the pharmaceutical company MSD where he as the Global Head of Customer Experience Strategy led the research and design of the commercial organization’s Customer Transformation.